Develop a catalogue for Zizzi that attracts more attention. Solution: The solution was to develop a customer magazine tailored to Zizzi’s audience (plus size women 25-50 years).
This solution was chosen to give customers more value than a traditional catalogue. In a magazine the customer is exposed to the products several times, as they read targeted articles, portraits, recipes and contests. The magazine was first printed in 50,000 copies, but was so successful that an additional 10,000 were printed.